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Rebrand and reintroduce: UK’s Eat Real outlines second attempt to enter China with clean and healthy snacks By Guan Yu Lim The makers of UK-based healthy snack brand Eat Real is planning to launch into China later this year, its second attempt at cracking the highly lucrative market.
Eat Real first entered China around two years ago, and retracted in 2020 after finding it difficult to break the market.
It was working with three different distributors, and sold its healthy snacks on online channels such as Tmall.
However, under the different distributors, the products had different Chinese names, which drove a price war, and was confusing for consumers.