FMCG companies are banking on the October-December quarter for recovery in demand, after a muted September, which saw low to mid-single digit growth, as rural demand was impacted by elevated food prices and below-average rainfall, according to quarterly updates last week by Marico, Dabur and Godrej Consumer Products. The festive season has shifted entirely to the third quarter this year, and will be crucial to revive the sector.
FMCG companies are banking on the October-December quarter for recovery in demand, after a muted September, which saw low to mid-single digit growth, as rural demand was impacted by elevated food prices and below-average rainfall, according to quarterly updates last week by Marico, Dabur and Godrej Consumer Products. The festive season has shifted entirely to the third quarter this year, and will be crucial to revive the sector.