But sometimes it seems like no two residents call that place by the same name.
Is it Lincoln Highway East? Or just Lincoln Highway? How about Route 30 East? Or just Route 30? Or the corridor? Or the strip?
By any name, the stretch of road and businesses between Route 896 and Strasburg Pike â home to Dutch Wonderland, American Music Theatre, Tanger and Rockvale outlets, hotels and restaurants â is the core of the countyâs tourist industry plus a commercial hub for local residents too.
The 2.5-mile corridor is so important that township officials are leading a multi-year, multi-million-dollar project to make it safer, calmer and more inviting to travel by adding walking trails and bicycle paths, narrowing vehicle-travel lanes, coordinating traffic signals based on traffic and taking other steps.