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Published:
7:00 AM December 18, 2020
Richard Ince, of Ince Umbrellas, has signed his shop up to the scheme
- Credit: East End Trades Guild
Umbrella makers, jewellers and other independent stores in Tower Hamlets have joined forces to provide Christmas shoppers with an alternative to Amazon this week.
As London moved into Tier 3 coronavirus restrictions, the East End Trades Guild announced it had set up a one-stop online shop, bringing together more than 20 businesses.
It is estimated the pandemic has cost small businesses an average of £17,074, with seven per cent of small businesses permanently closing in the capital.
Krissie Nicolson, the East End Trades Guild’s executive director, said: “If done collectively, a small act of conscious consumer power can make a big difference to family run businesses.