good morning. charles osgood is off today. i m anthony mason and this is sunday morning. autumn is is an exciting time for detroit s big three, a season for rolling out their brand new cars to the acclaim of eager buyers. this autumn, however, the only u.s. auto maker with much to be excited about is ford which leads to an obvious question. could it be in the words of its old ad campaign that ford really does have a better idea? martha teichner will report our cover story. reporter: the famous ford blue oval. what do you think it s worth? in 2006 in order to stop a hemorrhage of red ink, the ford motor company borrowed $23.5 billion and hired a ceo who had never worked a single day in the car business. crazy? maybe not given that ford didn t go bankrupt and didn t ask for a government bailout like g.m. and chrysler. later this sunday morning, ford. out front on detroit s rough road to survival. mason: getting straight to the point is one approach to high stakes diplomac
captioning sponsored by cbs and johnson & johnson, where quality products for the american family have been a tradition for generations. good morning. charles osgood is off today. i m anthony mason and this is sunday morning. autumn is is an exciting time for detroit s big three, a season for rolling out their brand new cars to the acclaim of eager buyers. this autumn, however, the only u.s. auto maker with much to be excited about is ford which leads to an obvious question. could it be in the words of its old ad campaign that ford really does have a better idea? martha teichner will report our cover story. reporter: the famous ford blue oval. what do you think it s worth? in 2006 in order to stop a hemorrhage of red ink, the ford motor company borrowed $23.5 billion and hired a ceo who had never worked a single day in the car business. crazy? maybe not given that ford didn t go bankrupt and didn t ask for a government bailout like g.m. and chrysler. later this sunday mor