A campaign to use ‘Derry Girls’ to showcase the Maiden City ‘as an exciting holiday destination’ to the British market delivered excellent results with a broadcast reach of almost 10 million people.
Derry Girls tourism campaign had broadcast reach of nearly 9 5m and boosted visitors derryjournal.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from derryjournal.com Daily Mail and Mail on Sunday newspapers.