Click the thumbs up >Vertu Motors has acquired the naming rights to the Eagles Community Arena in Newcastle in a five-year deal.
The Gateshead-based AM100 car retail PLCâs branding will feature prominently at the 3,000-seat home to the Newcastle Eagles basketball club and the award-winning Eagles Community Foundation, which will now be known as the Vertu Motors Arena.
Vertu said that the move would ensure its branding was seen by hundreds of thousands of people visiting the city and watching British Basketball League games live on Sky Sports.
Speaking to AM last week, Vertu chief executive Robert Forrester, said that the group had not increased its marketing investment to increase its presence on TV during the COVID-19 pandemic, as sector players signed a series of sports sponsorship and advertising deals.