Crown Royal moves into RTDs 10th March, 2021 by Nicola Carruthers
Diageo-owned Canadian whisky brand Crown Royal has unveiled its first ready-to-drink cocktail range to meet demand for convenient formats.
Each Crown Royal RTD has an ABV of 7%
The new canned ready-to-drink (RTD) line comprises: Washington Apple, Whisky and Cola, and Peach Tea. Each expression has an ABV of 7% and is recommended served chilled.
Washington Apple combines Crown Royal whisky with ‘apple and sparkling cranberry flavours’, while Peach Tea is a blend of Crown Royal, peach flavour and brewed tea.
The brand said the launch of the new range bridges the gap between ‘loyal whisky fans and cocktail enthusiasts’.