here don t believe russian propaganda. reporter: some of those true believers are reluctantly tuning in to this channel. e-tv plus launched in 2015 to give russian-speaking estonians access to reliable news about their own country and the world. we don t have propaganda. we can make news about corrupt ministers or presidents in our country or politics. many russian journalists can t do it. reporter: on friday, e-tv plus reported on sinking of russia s flagship the moskva giving ukraine s version, bombarding and the russian propaganda. gaining trust is tougher. many viewers already to blame us, ready to charge us, because they don t believe us. but we are ready to speak with