magazine, peter newcombe. the top 100 leaders of the information age has just come out. peter, great to see you this morning. let s have a countdown here appear do the top five. number five, amazon. jeffrey base bezos at number five. he got a start in books and amazon became the biggest e-tailer in the world. now he has returned to hs roots and save the book publishing business. is the kindle the driving factor behind his spot on the list this year? oh, yes. just released a new one that is a slim down. on the attack from apple now but everybody loves the kindle. you talk to book people, it s all online retailers. i think i have 70 books on the ipad downloaded on the kindle application. you re buying the titles at a lot cheaper price now, right?