matchable.com. one, make it easy. don t just position the facebook and twitter icons prominently on your website. make sure the e-mail invite option is also front and center. two, don t stop at just one. add more opt-in forms throughout your site and in various placements. test these locations to find the combination that works best. three, collect e-mails at your stores. ask customers for information at your checkout counter or when requesting an e-mail receipt. or make it mobile. make sure your mobile site asks visitors for their e-mail. keep it sthort and simple. and five, consider implementing social sign-on. users can sign into your website using their log-in information from facebook or twitter instead of creating a separate log-in account. a couple of weeks ago, i went back to stanford business
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