The 3Cs of quality email data Details
Data is the new oxygen.
As the use of artificial intelligence (AI) evolves, email marketing finds new applications. While AI has driven spam filtering and fraud prevention solutions for a while, we’re now seeing it increasingly used in content selection, engagement prediction, and journey mapping – to name just a few.
Marketers are benefiting as a direct result. AI helps achieve true one-to-one personalisation and relevance – at scale. This drives greater engagement and builds stronger long-term relationships.
It’s a big reason why email is the consumers’ most popular channel for receiving marketing, scoring highly for relevance and trust (according to the Data and Marketing Association’s research), and programmes are delivering strong return on investment (ROI), especially with AI also enabling more accurate attribution.
Expert: How a newsletter could change your business
As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope of engaging customers.
Kristina: What is the current draw to newsletters?
Nick Dujnic, VP of Marketing, LiveIntent: Publishers and other players are flocking to email newsletters because of the versatility and value that the email address provided them.
For publishers, newsletters are highly engaged media. Consumers opt-in to receive it, and they make a conscious decision to open and read it. And while newsletters have always been highly effective at driving readers to a publisher s webpage, they are discovering that the newsletter itself can generate high CPMs and incremental ad revenue. Why? Because the reader has logged-in using their email address. When readers are logged-in, advertisers k
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ResearchAndMarkets.com s offering.
The global marketing analytics software market size is expected to reach $6.8 billion by 2026, rising at a market growth of 16.9% CAGR during the forecast period. The marketing analytics software provides a multilateral analysis of a market and consumer behavior. And therefore, organizations are able to assess all the important methods and mediums of marketing and recognize the effectiveness of various marketing efforts. Thus, marketing analytics software products play an important role in improving the marketing strategies of companies, especially for those consumers who are connected to the digital ecosystem over online forums and social media networks and it is easy to analyze purchase-related behavior.
Report: Australian email marketing open rates lead global pack
New Campaign Monitor report looks at local and global email marketing benchmarks and which industries are doing best
The Campaign Monitor
Email Marketing Benchmarks report is based on 100 billion emails sent by its global customer base between January and December 2020. It found Australia’s overall email open rate sat at 20.6 per cent, clickthrough rates at 3.1 per cent and click-to-open rates at 14.8 per cent. These figures were higher than those recorded for the US, UK, EMEA as well as the global average of 18 per cent with the exception of click-to-open rates, which were 0.1 per cent higher in the US.