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In December 2013, Albinder Dhindsa and Saurabh Kumar started Grofers out of Gurugram. They wanted to solve the on-demand pick-up and drop-off services for Indian consumers in partnership with local stores, which were struggling to solve this problem.
Grofers stepped in with an aim was to ensure that consumers benefited on the quantity and quality front. As of 2021, transactions between merchants and consumers are much more organised and many gaps have been filled– thanks to an entire ecosystem s tech-led approach to solving problem statements. Now, the Softbank backed e-grocer, which is focusing on private label products to drive overall sales growth, is expecting its gross merchandise value (GMV) to grow 4X to around Rs 30,000 crore by 2022.