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Share Via: Staples and snacking saw increased growth during COVID, with 35 and 14 per cent value contributions respectively. Personal care grew significantly (54 per cent). Products that cater to the consumer need for convenience, while adapting to the homebody economy, dominated the festive sale period in India this year (October 15 to November 13, 2020), according to leading global measurement company Nielsen. With the need for communication and increased media consumption, mobile phones and accessories (like earphones, headsets, case covers, etc.) continued to account for over half of e-commerce sales during the festive period. Electronics (laptops, printers, peripherals) increased its share by 10 per cent, as compared to seven per cent during the festive season last year (September 28 to October 25, 2019), given the increase in remote working and schooling.

Kunal guptaVaughan ryanNielsen india consumer panel solutionNielsen indiaE commerce consumer panelE analytics solutionSoutheast asiaகுணால் குப்தாவாகன் ரியான்நீல்சன் இந்தியா நுகர்வோர் குழு தீர்வுநீல்சன் இந்தியாஏ வர்த்தகம் நுகர்வோர் குழுஏ பகுப்பாய்வு தீர்வுதென்கிழக்கு ஆசியா