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MBH ASX: Shares in Maggie Beer Holdings, the ASX-listed company where the celebrity chef is the figurehead, are sagging

The gourmet food producer’s share price is sinking, but the board says the $40m purchase of an online hampers business will pay off.

Buy Australian a rising force for Maggie Beer

‘Buy Australian’ a rising force for Maggie Beer Save Share Pre-tax loss ($m) 0.37 v 14.3 Net loss ($m) 0.36 v 14.3 Interim dividend (¢) nil  The chief executive of Maggie Beer Holdings expects most of the extra sales generated during stay-at-home times in the pandemic will stick, helped by an increasing propensity for shoppers to want to “Buy Australian” to spur on a broader economic recovery. Chantale Millard said on Wednesday the star power of the celebrity chef was also proving a big plus for the ASX-listed gourmet food company, which had in July dumped its previous name, Longtable Group. Celebrity chef Maggie Beer’s online cooking videos have been hugely popular during the pandemic.  

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