Now Near Next â The Latest View from OOH
January 22, 2021
Out / Look 2021
When we published our vision of the year ahead in early 2020, we – and the rest of the planet â had no concept of what was coming and the impact it would have on us all; the terrible human tragedy felt by millions across the globe.
We were reminded that human movement is the touch-paper of global pandemics; where we go, our viruses go too. And with that ferocious reminder, everything paused. Business paused. Movement paused. People paused.
But during that pause, we started to think. Really think. We had to react to the present, but we also had to prepare for the next – whatever guise that might take.