Mumbai: Homegrown personal care and haircare brand Arata has onboarded Bollywood actor Taapsee Pannu to launch its 'Advanced Curl Care' range. Known for her bold, fierce, and fearless on-screen image, Taapsee embodies Arata’s curl care philosophy, flipping the narrative that censors curlies, the thought process that mandates curly hair to be 'in place,' stated the brand.