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Ajax melt down Eredivisie trophy to make gifts for season ticket holders
‘When we said, ‘This title is for you’ we were expressing how we were doing it for the fans. Sharing the trophy is the ultimate proof that we really are.’ By Press Association Thursday 13 May 2021, 10:29 AM 8 hours ago 6,541 Views 5 Comments
AJAX HAVE MELTED down their Eredivisie trophy in order to share the title with supporters who missed out on the success because of the coronavirus pandemic.
The newly crowned Dutch league winners have created over 42,000 “champion stars” from the silverware, which will be distributed to the club’s season-ticket holders.
Ajax general director Edwin Van Der Sar told the club’s website: “This season, we have largely had to play without our fans.
“Well, without them sitting in the stands, at least. Despite this, we have felt their support every week.
“On the way to the stadium, on social media and in our personal contacts.
“Previously, when we said ‘this title is for you’ we were expressing how we were doing it for the fans. However, sharing the trophy is the ultimate proof that we really are.
Ajax chief executive Edwin Van Der Sar says sharing the trophy is the “ultimate proof” the title is for the fans (John Walton/PA)
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