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HM on Location: Choice focuses on three key segments

HM on Location: Choice focuses on three key segments
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Choice Hotels CEO: Road Trips Will Remain Popular Among Americans in 2021

Senior Editor (Hotels) During Choice Hotels International Q4 earnings conference call on Feb. 17, Patrick Pacious, President and CEO, gave a very upbeat performance review of his company for the previous quarter. During the call, he mentioned how the brand’s domestic systemwide RevPAR outperformed the overall industry by nearly 17 percentage points for the full year, declining 30.7% from the prior year. Additionally, Choice Hotel’s fourth quarter 2020 domestic systemwide RevPAR “surpassed the industry by nearly 26 percentage points, declining 25.1% from the same period of the prior year and improved by 370 basis points from the third quarter,” Pacious noted. “In addition, our results exceeded the primary chain scale segments in which we compete, as reported by STR, by over 5 percentage points for full year 2020 and nearly 8 percentage points for the fourth quarter.”

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