The pearl industry has always been susceptible to sudden and dramatic change, with everything from diplomacy to disease capable of reshaping the landscape. SAMUEL ORD puts the industry under a microscope in three key markets as a remodelled pearl industry enters a post-pandemic era.
Once upon a time – believe it or not – branded jewellery didn’t exist. To be clear, the industry has always had brands, but a ‘jewellery brand’ is quite different to ‘branded jewellery’.
The jewellery industry can be a highly-charged and rapidly-evolving market where brands come and go. They start strong, only to fall behind the race as new competitors arrive. Innovation and determination are key factors to survival in a trend driven market. THOMAS SABO has remained resilient.
The past three years have seen the lab-created diamond category expand and develop, though not all have embraced it – yet, writes ARABELLA RODEN.
New collections and influencer campaign for jewellery brand - Jeweller Magazine: Jewellery News and Trends jewellermagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jewellermagazine.com Daily Mail and Mail on Sunday newspapers.