Numerous brand management executives who spoke with CNN say that it's rare for a household name to appear during the Super Bowl for less than $1 million.
The Air star, 51, was paid close to $10 million dollars for the 30-second Super Bowl ad, which resulted in the company to sell more donuts than any other day in their history.
Celebrities are paid a shocking amount for 30-second Super Bowl ads eastidahonews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eastidahonews.com Daily Mail and Mail on Sunday newspapers.