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Social media livestreams drive increased sales for major brands
E-commerce is exploding on platforms like TikTok as brands leverage influencers for special sales events
0 236 5 minutes read Walmart held a special livestreamed sales event with social media start Gabby Morrison and others on Thursday night on TikTok. (Photo: Walmart)
In September 2020, Dunkin’ – the iconic Massachusetts-based coffee and doughnut chain – launched a new drink. The Charli was a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl. It also happened to be the drink of choice for Charli D’Amelio – the teen megastar of TikTok famous for her dance moves.