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Billions of ads, millions of advertiser accounts removed: How Google is fighting against online fraud ads

TECH NEWS News: Google uses AI and strict policies to combat online fraud. Efforts include blocking billions of ads, empowering users, and preparing for future challe

Google says AI has amplified fraud while helping it remove bad ads | News

Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.

google ads blocked 2023: Google blocked or removed over 5 5 billion ads in 2023

Google released the data as part of its annual Ads Safety Report wherein it shared that it had also blocked or removed over 1 billion advertisements for violating its policy against abusing the ad network, which includes promoting malware.

Google suspended 12 7M accounts and blocked 5 5Bn ads in 2023

Google suspended 12 7M accounts and blocked 5 5Bn ads in 2023
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Google 2023 Ads Safety Report, by Duncan Lennox

The key trend in 2023 was the impact of generative AI. This new technology introduced significant and exciting changes to the digital advertising industry, from performance optimization to image editing. Of course, generative AI also presents new challenges. We take these challenges seriously and will outline the work we are doing to address them head-on. 

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