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Tim Hortons sales climb but coffee chain faces labour pressure, higher costs
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Tim Hortons sales climb but coffee chain faces labour pressure, higher costs - Business News
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Tim Hortons sales climb but coffee chain faces labour pressure, higher costs
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Executives at Tim Hortons have for several years monitored customer responses to this question: How close do you feel to the Tim Hortons brand?
That is, close in an emotional way, not a geographical one. As in: How near and dear do you hold the national coffee and doughnuts chain in your heart?
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Responses to the question, on a scale of one to 10, feed into a metric called “brand closeness.” A high score signals that customers feel they have an emotional relationship with Tim Hortons, rather than a purely transactional one, said Duncan Fulton, chief corporate officer for parent company Restaurant Brands International Inc.
Tim Hortons sales slump as stay-at-home orders impact morning coffee runs to chain - Business News
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