alisyn: reactive, not proactive. take shoes off after a shoe bomber. this is a bigger issue. the computers couldn t talk to each other. in this day and aim of technology, the computers that they check at the airport you see them plugging something in at the airport. that is a dummy computer because it doesn t go to the department of homeland security. from failure to connect the dots. but we are capable of doing anything. i don t believe it s bureaucratic quagmire the we can t connect computers. of course we do. e-verify with immigrants can be remarkably effective. we know how the take computer technology and do things. they are doing it now. all of a sudden. great they got around to doing it. my great fear, i say on the radio show, it will take heaven forbid another terrorist attack of the scope and scale of 9/11 or worse to eradicate all of these, i say, politically correct niceties
about you. some are true. but did you really want every diaper company popping up ads on your shared work computer before anybody knows? here to talk about the scary state of personal privacy is a social media expert and at the end we ll give you two ways to keep much of your information private. get that pen and paper. here s the information that we want to share with you tonight. you know, nicco, i went shoe shopping. i click off the site. don t want them. for the next four sites i visit unrelated to shoes, they adds keep following me until i realize they bought this information. how much of that stuff is shared? when we click a site one time, how many times is that information sold? a stunning number of times. last summer the wall street journal did an incredible investigative report called what they know. they set up a dummy computer and they visited the top 50 most trafficked websites. those 50 websites like cnn.com,
the new york times, amazon, those 50 websites put more than 3,000 tracking files on that dummy computer tracking a wide range of activity. everything you do online is tracked and advertisers take that data and slice it and dice it and sell it in order to help target you and sell you better ads. my concern is these are free sites. we re getting information. a lot of folks don t think about how much information they re sharing. they are giving us a free site to use. they always have that thing click here if you agree to terms of usage or whatever it is. they are forever long. we want to get on with our business. we click it. should it be incumbent on us to opt out of these things or up to the company to have us opt into what we want to share? terms of service are crazy. sometimes they go on for hundreds of pages.