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Here’s a big idea that comes with a unique set of problems: replacing meat in the food supply with something that is more sustainable and climate-friendly, yet looks and tastes like the real deal. But that’s what Beyond Meat does it takes plant protein and turns it into convincing substitutes for chicken, beef, and pork. And on today’s episode, I’m talking with founder and CEO Ethan Brown about how he’s tackling this.
I last interviewed Ethan on the
Vergecast, before the company IPO’d in 2019 it’s been quite a ride since then, as the pandemic sharply impacted the stock, restaurants closed, and the entire food world generally turned upside down. But the company has come out of that with a rising stock price, some big deals to supply quick-service restaurants like Pizza Hut and Dunkin, and a growing business selling to consumers in grocery stores.