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The Pitch: Advertising and marketing news for 4.13.21
Elevation wrapped up its “Thanks for Giving a Crap” campaign to benefit the
Colon Cancer Foundation. The campaign, which offered a limited edition DuClaw Brewing Co. beer and Squatty Potty toilet stool to promote colon cancer screenings, raised more than $20,000 for the New York-based nonprofit during Colon Cancer Awareness Month and received more than 3 million views through earned media placements, according to Baltimore PR firm 212 Communications.
Spurrier Group and
Showerspecs and
Donna Spurrier.
One of the Clearspecs ads developed by Spurrier Group and Work Labs.
Using the tagline “Don’t Live Life in a Fog,” the campaign included copywriting from local freelancer
This Brewery Has Created a Fruity Pebbles Beer That s Made With the Actual Cereal
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Poo for brew? Ad firm spurs colon cancer checks with beer giveaway campaign
March 5, 2021 2
This limited edition beer by DuClaw Brewing Co. is at the center of a cross-promotional campaign by Richmond ad agency Elevation. (
Images courtesy of Elevation)
If unicorns defecating and breaking wind offends you, stop reading this now.
It was the cross-promotion prospect of two brands known for such things Squatty Potty, a toilet stool company famous for its viral video of unicorns doing their business; and DuClaw Brewing Co., a Baltimore-based brewer that makes a sour beer called Unicorn Farts that led to the latest output from Richmond ad agency Elevation, which turned it all into an awareness campaign for colorectal health.