Using Brooklyn to sell Hudson Valley homes, towns
The not-so-secret code word that signifies cool to NYC buyers and travelers
Maggie Coughlan
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Real estate agents try to help downstate residents with upstate dreams understand what areas might appeal to them. “I’ll say [an area is] going to feel a little bit like Brooklyn, like the people there will feel a little bit like progressive and, you know, artisanal food-oriented and that kind of thing,” said agent Joseph Satto.The Good Brigade/Getty Images
The “next Brooklyn” has been used as a selling point for parts of Hudson Valley showing signs of hipster influence for longer than you’d think.