December 2020 729 Within the framework of the UAE’s unified tourism identity and the ‘World s Coolest Winter’ campaign, which was recently launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the UAE is all set to host a wide array of festive events and the longest display of fireworks across the country on New Year s Eve to usher in 2021. All Emirates have announced a series of events, tourism and entertainment shows to celebrate the ‘world’s coolest winter’, as seen in the country during this season every year. The whole world looks forward to the UAE’s New Year celebrations every year, especially the display of fireworks in the most prominent tourist attractions across all seven Emirates.