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SHARE Fire is the test of gold; adversity, of strong men, according to the Roman philosopher Seneca. This holds true in the case of Saudi entrepreneurs Walid Hajj and Fahad Alhokair, founders of Dubai-based Kitch – a hybrid delivery-focused cloud kitchen business. Unfazed by coronavirus-induced disruptions and an economic slowdown, Mr Hajj and Mr Alhokair used their own savings to start Kitch last year amid the pandemic. They opened their first cloud kitchen in Riyadh last month and plan to expand to new territories in the coming months. “This is definitely a tough time to start a new business . a lot of people are struggling, many businesses are facing major difficulties, specifically in the hospitality sector,” says chief executive Mr Hajj, 52.

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