What does future media
look like?
Fahmeeda Cassiem-Surtee, CEO of DStv Media Sales
The world can fit into
our pockets and global TV trends are not a far reach, they’re now – OUR TRENDS.
True to form, DMS (having ridden many first technological waves) are monitoring
working models through our partners.
What’s new:
Programmatic
advertising
That’s just a fancy way of saying ‘automation’. Before you get
concerned, this doesn’t mean the end of an era of human resources. It just
means that, like with any kind of
automation –it merely drives a change in skill sets to breed more efficient