thick, pasty or cakey. women used these products but we weren t happy about it. .and it would stick to my skin and it would feel like a blanket was over it, and it would be shining. .and i would have to really cake it on and. .and then use, like, a blowdryer on the cool setting and to dry i i noticed that i would get creases and lines. like, people would comment. they d be like, what is that? and i m like, oh, god, it s my makeup, you know? announcer: bare minerals changed everything. flawless coverage. lightweight feel. 100% pure bare minerals and good for your skin. bare minerals is life-changing. it s the most amazing product. i don t know the science behind it. i just know that i love it and i feel so much better about myself when i have my bare minerals on me. i feel more natural with it on than with it off. announcer: where did the makeup revolution begin? behind a makeup counter where leslie blodgett, c.e.o. of bare escentuals and creator of bare minerals, st