In this episode of The Drum Network Podcast we dive into what it takes to rapidly grow a brand without losing what makes it unique. Our guests flag up everything from Salt Bae to Unilever in order to determine the role purpose plays in growing a brilliant brand, where tech empowers and restricts growth, and which sectors we expect to see a new challenger brand emerge from next.
We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaining young talent.
The Drum Network
This is the first in our Keeping The Spark podcast sub-series
One of the surest measure of business success is growth. Without expanding your workforce it is extremely difficult to achieve your goals and take on an amount of creative challenges that matches your ambitions. At the same time, growth comes with its own set of challenges, not the least of which is ensuring you remain consistent to your core tenets and beliefs.
In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small to a mid-sized agency - without sacrificing the culture or values that underpin your work.