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protest a corrupt and  totalitarian authority. mark and his creative team brai stormed for a stunt that would  bring attention to the game. the symbol of air force one  was so loaded, and the absurdit of me being able to hop a fence with a spray can was just so  absurd, we said, we got to do  this. we got to figure this one out. ecko teamed up with advertising agency and creative shop droga5 to make it happen. the first thing was, i guess we have to rent a 747. they found a plane. oh, my goodness. and painted it to look like  air force one. we wanted it to look as  authentic as possible, because that s what s going to get  people to raise their eyebrows  and go, really, is this real? the layout of the fence and where the plane would be in relation to that fence was very very authentic.

Air force oneAdvertising agency