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KOBE, Japan Sumitomo Rubber Industries Ltd. has overhauled its corporate philosophy to reflect the evolving global business environment and coined the motto Rubber and Beyond, Driving Our Future to embody the philosophy.
While noting the need to update its philosophy, SRI stressed that the revamped outlook maintains the firm s fundamental ideas of fulfilling our responsibilities to society as a good corporate citizen, pursuing greater happiness for all employees of our group and living up to the expectations of our customers.
At the same time, though, SRI management said it felt it was necessary to redefine the purpose of our existence in a way that would set clear, unwavering guidelines for all of our employees and resonate with all of our stakeholders while adeptly responding to a business environment that is both increasingly uncertain and fraught with drastic changes.