unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout and we had cameras hidden in the air freshener. another camera hidden in the glove box and so forth. so while he d take his phone calls the driving instructors would get more and more infuriated. will you type in her number? no. phone, over. keep your [ muted ] hands on the driving while. for parrot this was a home run because it allowed them to get a message out to a lot of people and impact the way for a not a ton of money. our sales were up three times in california over where we were before we started. the online hits kept coming and buzz on the video grew. i think it was a million clicks in the first week. we re probably going to have to go back. just pull over here. no, i m driving. you want to get pizza? no, we re going to chill. it was just tremendously funny. and that s what drove the viral success of this
unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout and we had cameras hidden in the air freshener. another camera hidden in the glove box and so forth. so while he d take his phone calls the driving instructors would get more and more infuriated. will you type in her number? i deleted her number. keep your [bleep]ing hands on the driving wheel. for parrot this was a home run because it allowed them to get a message out to a lot of people and impact the way for a ton of money. our sales were up three times in california over where we were before we started. the online hits kept coming and buzz on the video grew. i think it was a million clicks the first wreak. we have to pull over. no, i m driving. you want to get pizza? no, we re going to chill. it was just tremendously funny. and that s what drove the viral success of this campaign.
and as he was taking his driving course, he would continue to answer fake phone calls throughout and we had cameras hidden in the air freshener. another camera hidden in the glove box and so forth. so while he d take his phone calls the driving instructors would get more and more infuriated. will you type in her number? no. over. i deleted her number. keep your [bleep]ing hands on the driving wheel. for parrot this was a home run because it allowed them to get a message out to a lot of people and impact the way for a ton of money. our sales were up three times in california over where we were before we started. the online hits kept coming and buzz on the video grew. i think it was a million clicks the first wreak. we re probably going to have to go back. no i m driving. just pull over here. you want to get pizza? no, we re going to chill. it was just tremendously funny. and that s what drove the viral success of this campaign. people were sending around to o
on the cell phone. i can t talk on the phone in the car. ridiculous. parrot is the worlds largest manufacturer of hands-free car kits and we wanted to show how complicated and inconvenient and sometimes, even dangerous it becomes to be talking on the phone while you re trying to concentrate and do something else. parrot communications and ground zero advertising bet on viral video to drive their point home. but what makes the video so believable is there s an element of reality to it. pull over. get out of the car. i m driving. hold on hold hon. get out of the car. we showed the probably going out and secretly signing up a bunch of driving instructors. they showed up and they were unaware that our student driver was actually a plant. and as he was taking his driving course he would continue to answer fake phone calls throughout and we had cameras hidden in the air freshener. another camera hidden in the glove box and so forth. so while he d take his phone
they were unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout. and we had cameras hidden in the air freshener. we had another camera hidden in the glove box and so forth. and so while he d take his phone calls, the driving instructors would get more and more infuriated. would you type in her number. no, phone over. i deleted her number. keep your [ muted ] hands on the driving wheel. for parrot, it was a home run because it allowed them to get the message out to a ton of people for not a lot of money. our sales were up three times in california over where we were before we started. the online hits kept coming and buzz on the video grew. i think it was a million clicks in the first week. we re probably going to have to go back. no, i m driving. just pull over here. pizza. can we have pizza. you want to get pizza now? i think we re just going to chill. it was jus