they were unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout. and we had cameras hidden in the air freshener. we had another camera hidden in the glove box and so forth. and so while he'd take his phone calls, the driving instructors would get more and more infuriated. >> would you type in her number. >> no, phone over. >> i deleted her number. >> keep your [ muted ] hands on the driving wheel. >> for parrot, it was a home run because it allowed them to get the message out to a ton of people for not a lot of money. >> our sales were up three times in california over where we were before we started. >> the online hits kept coming and buzz on the video grew. >> i think it was a million clicks in the first week. >> we're probably going to have to go back. >> no, i'm driving. >> just pull over here. >> pizza. can we have pizza. you want to get pizza now? >> i think we're just going to chill. >> it was just tremendously funny. that's what drove the viral success of this campaign. people were sending it around to others saying you've got to see this.
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