March, 2020. States are shutting down restaurants. Thats an Industry Sector that switched all. When you look at big moments like that, how do you face it . What do you do . It was so not in our play book. Major d was telling people i know youre used to this, but thats a remarkable thing to have on a constant basis. People have been waiting for four hours. It was something i didnt have the strategy. We werent able to go to work or order food. No food in the Grocery Stores. But my Chicken Farmer saying now his business is wiped out and Big Box Stores are frantically trying to make deals with these guys. By the end of march, 2020, financial losses and Employee Burnout had taken a toll. Introduce yourselves. Did you close . We never closed. Which in retrospect probably would have been the smarter move for everybody. Because nobody knew what to do. Nobody knew what to do. I think our business was already on a lot of ropes. My per view showed me we were running on very archaic system. In New
solution. restaurants like chipotle, the popular fast casual chain, in 2020 their digital sales skyrocketed by 174% year over year. the big transition for us was that new customers started experiencing chipotle for the first time through the digital channel. team member knows, hey, i have some digital orders coming in. curt garner is the chief technology officer at chipotle. digital is about 20% of our sales coming into the pandemic. that rose to 80% of our sales during the pandemic. the brand s mobile app has driven digital sales. just selecting menu, we can go right to an entree. pick i m going to drive through our chipotle. we just saw good news. your order is ready. the company built out drive-thru lanes, so-called chip