ceo brian nichol and his plan involved chairing the cultural narrative of chipotle. the things that drive culture happen around us every day. sports, technology, music, fashion and obviously food. and we believe chipotle is a brand that should be showing up in all of these spaces so when it showed up in one of the big e-games called fortnite in a way very organic. i have an 11-year-old son who plays it is a fixture in my house, too. so the fact that we got chipotle to show up in that space is a testament to making the brand for visualize in culturally valuable places. culture will introduce faster checkout and new menu items, happy hour. an avocado tostada and try to push the digital investments so people realize you could order online and pick up online. and also have to close
stores. look at the pharmacy stocks, dave. they fell sharply after amazon said it was buying an online pharmacy. that could disrupt the entire industry. overall, pharmacy businesses lost $17 billion in market value yesterday. riteaid alone falling 11%. one of the best stocks this year? chipotle up 48% so far. they want to win customers back after a series of health scares. wall street is betting on its new ceo. i spoke to him, brian nichol. his plan includes changing the cultural narrative of chipotle. the things that drive culture happen around this every day. sports, technology, music, fashion and, obviously, food. and we believe chipotle is a brand that should be showing up in all of these spaces. it showed up in one of the big egames called fortnite and in a way that was very organic. i have an 11-year-old son who plays it. me, too.