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Let’s face it; we’ve all been tempted to play with rates to boost revenue. It’s the oldest trick in the revenue management book, you might even say that’s exactly what revenue management is. But I’m specifically referring to the practice of lowering prices during the booking process, then adding hidden fees later. The guest feels like they’ve been duped, but hey, you’ve made a few extra bucks, right?
EXCLUSIVE: The Express did some research into how much it really costs to fly with one of the UK s most popular budget airlines. The results were shocking.
Whether you're booking a flight or placing an order on Postmates, it's likely that you're going to encounter "drip pricing." The total price you pay for the flight ticket is rarely the initial price.