VKC Nuts, India s leading fully integrated farm to fork Nuts & Dried Fruits Company, has roped in the former Indian actress, nutritionist and celebrity chef, Amrita Raichand as a brand ambassador.
Corona crisis making meal boxes more popular
The Nuts and Dried Fruits Company (NDFC) has used this coronavirus pandemic as a time of reflection. That s according to Jan Jelders. COVID-19 has affected us, but it s also made us consider what we re doing. We took the time to assess what influences and affects consumer behavior and expectations. For example, there s an increased demand for meal boxes. NDFC products are already included in the Foodbag. This Belgian company is responding to this by marketing aperitif, breakfast, and gift boxes. People can t have big New Year s parties this year. And company parties have been canceled. But, they want to celebrate anyway. People often want boxes that include champagne and some snacks for this. More people are also doing online shopping. NDFC s new website went live this month and will soon be supplemented with a B2B webshop. A renovation is on the cards too. The NDFC s premises is set to be doubled in early 2021. And they re going to