the user generated content that people provide. i mean, we re full ofjust jaw dropping art, you know, throughout the 52,000 square feet of this exhibition. but really, that s just scratching the surface. as you start to wander and explore these different areas, you ll start to discover there s a story, there s a few different narratives that are happening. there s mysteries to solve. and if you dive even deeper down the rabbit hole, you can go through some rfid progressive digital gameplay that will take you a couple of hours to hack and unlock secrets throughout the entire exhibition. drew, what inspired the omega mart? it s something that started as a small backyard art project that evolved eventually into this huge project that took three years to create. it took 325 artists from concept to opening and, you know, we have everything from digital creators, sculptors, painters, experiential artists all working together to create, you know, this narrative and build it out.
shop at the most talked about supermarket in las vegas. i ve heard the prices here are to die for. but at this supermarket, nothing is quite as it seems. omega mart looks just like a regular supermarket they ve got food and drink you can actually buy but everything s been infused with a secret additive, and the ceo, walter dram, hasn t been seen for a while. it makes you think there could be a mystery lying just.beneath the surface. stepping through one of the shop s portals takes you to another dimension where more of the mystery unfolds. but what you do there is up to you. there s a story to immerse yourself in using one of the store s loyalty cards to track your progress, or you can simply treat it as a very instagrammable multisensory playground. more than 300 artists have worked on creating the experience, with more than a0 projectors providing some of the visuals. in the parallel dimension, i met drew dicostanzo,
explanation and play. there is a lot of opportunity to take a good instagram photo, how much of the design was making something like this instagrammable? social media is massive for us. because obviously there s all of the posts, the user generated content that people provide. we re full ofjust draw dropping art throughout the 52,000 square feet of this exhibition, but really, that s just scratching the surface. you know, as you start to wander and explore these different areas, you ll start to discover there s a story, there s a few different narratives that are happening. there s mysteries to solve. and if you dive even deeper down the rabbit hole, you can go through some rfid progressive digital gameplay that will take you a couple of hours to hack and unlock secrets throughout the entire exhibition. drew, what inspired the omega mart? it s something that started as a small backyard art project, that evolved eventually into this huge project that took three years to create.
in the parallel dimension, i met drew dicostanzo, and i asked him whether this was more art or escape room. i think it s both of those things and more. it s really whatever you make it. you know, we re not going to tell you how to experience omega mart, what to do. it s like an open world video game and we re going to reward your explanation and play. there s a lot of opportunities here to take a good instagram photo. how much of the design was based around making something like this instagrammable? yeah, social media s massive for us because, obviously, there s all of the posts that the user generated content that people provide. i mean, we re full ofjust jaw dropping art, you know, throughout the 52,000 square feet of this exhibition. but really, that s just scratching the surface. as you start to wander and explore these different areas, you ll start to discover there s a story, there s a few different narratives that are happening. there s mysteries to solve. and if you dive even
stepping through one of the shop s portals takes you to another dimension where more of the mystery unfolds. but what you do there is up to you. there s a story to immerse yourself in using one of the store s loyalty cards to track your progress, or you can simply treat it as a very instagrammable multisensory playground. more than 300 artists have worked on creating the experience, with more than a0 projectors providing some of the visuals. in the parallel dimension, i met drew dicostanzo, and i asked him whether this was more art or escape room. i think it s both of those things and more. it s really whatever you make it. you know, we re not going to tell you how to experience omega mart, what to do. it s like an open world video game and we re going to reward your exploration and play. there s a lot of opportunities here to take a good instagram photo. how much of the design was based around making something like this instagrammable? yeah, social media s massive for us because, obvi