narratives that are happening. there s mysteries to solve. and if you dive even deeper down the rabbit hole, you can go through some rfid progressive digital gameplay that will take you a couple of hours to hack and unlock secrets throughout the entire exhibition. drew, what inspired the omega mart? it s something that started as a small backyard art project, that evolved eventually into this huge project that took three years to create. it took 325 artists from concept to opening, and we have everything from digital creators, sculptors, painters, experiential artists, all working together to create this narrative and build it out. so a really giant process that took a long time. while the traditional high street has struggled in the internet age, the omega mart is thriving, and the company is already planning an expansion to this immersive experience, and opening some others. so the next time you re out
progressive digital gameplay that will take you a couple of hours to hack and unlock secrets throughout the entire exhibition. drew, what inspired the omega mart? it s something that started as a small backyard art project that evolved eventually into this huge project that took three years to create. it took 325 artists from concept to opening and, you know, we have everything from digital creators, sculptors, painters, experiential artists all working together to create, you know, this narrative and build it out. so, a really giant process that took a long time. while the traditional high street has struggled in the internet age, the omega mart is thriving, and the company is already planning an expansion to this immersive experience, and opening some others. so, the next time you re out shopping, do be on the lookout for any suspicious looking wormholes to another dimension.
but everything s been infused with a secret additive s, and the ceo walter dram hasn t been seen for a while. i actually think there could be a mystery lying just beneath the surface. x files-like music plays stepping through one of the shop s portals takes you to another dimension, where more of the mystery unfolds. but what you do there is up to you. there s a story to immerse yourself in, using one of the store s loyalty cards to track your progress, or you can simply treat it as a very instagrammable multisensory playground. more than 300 artists have worked on creating the experience, with more than a0 projectors providing some of the visuals. in the parallel dimension i met drew dicostanzo, and asked him whether this was more art or escape room. i think it s both of those things and more. it s really whatever you make it. you know, we re not going to tell you how to experience 0mega mart, what to do, it is like an open world video game, and we re going to reward your
a mystery lying just beneath the surface. stepping through one of the shop s portals takes you to another dimension, where more of the mystery unfolds. but what you do there is up to you. there is a story to immerse yourself in, using one of the store s loyalty cards to track your progress, or you can simply treat it as a very instagrammable multisensory playground. more than 300 artists have worked on creating the experience, with more than a0 projectors providing some of the visuals. in the parallel dimension i met drew dicostanzo, and asked him whether this was more art or escape room. i think it is both of those things and more. it is really whatever you make it. i am not going to tell you how to experience omega mart, what to do, it is like an open world video game, and we re going to reward your explanation and play. there is a lot of opportunity to take a good instagram photo, how much of the design was making something like this
drew, what inspired the omega mart? it is something that started as a small backyard art project, that evolved eventually into this huge project that took three years to create. it took 325 artists from concept to opening, and we have everything from digital creators, sculptors, painters, experiential artists, all working together to create this narrative and build it out. so really giant process that took a long time. while the traditional high street has struggled in the internet age, the omega mart is thriving, and the company is already planning an expansion to this immersive experience, and opening some others. so the next time you re out shopping, do be on the lookout for any suspicious looking wormholes to another dimension. that was chris that looked right up your street. absolutely, it is so weird and wonderful and brilliant, give me a weird supermarket and i am all over it.