you can now rent a designer dress that you otherwise wouldn t have been able to afford. they go to the runway shows and pick out the top styles they love. reporter: our own amy rented their dress s from the site for the emmys. but they say going from virtual to actual makes the experience even better. you get to feel how great the fabric is. see how it shines in the light and how it fits your body. williams rented this for 100 bucks. a sexy white and yellow off the shoulder for $65. and this $150 with one special bonus. i found out by reading your comments that katy perry had worn the dress. one point where people were hiding the fact they were renting their clothes to all of a sudden advertising it. so often you will be at a party, hey, i love your dress and our customers are saying, thanks, i rented it at the runway.
they go to the runway shows and pick out the top styles they love. reporter: our own amy robach and melissa rycroft rented their dress s from the site for the emmys. but they say going from virtual to actual makes the experience even better. see how it shines in the light and see how it fits your body. reporter: williams rented this for $100. a sexy white and yellow off the shoulder for $65. and this $150 with one special bonus. i found out by reading your comments that katy perry had worn the dress. reporter: at one point people were hiding the fact that they were renting their clothes to all of a sudden advertising it. so often you will be at a party, hey, i love your dress, and our customers are saying thanks, i rented it at the