Pandemic allowed event to go global with virtual bikers
Dec 15, 2020
Cyclists participate in Imua Family Services second Pedal Imua fundraiser on Maui on Dec. 5. Due to the pandemic, start times were staggered, cyclists recorded their own times and people around the world were able to join in virtually. Photo courtesy Imua Family Services
The Maui News
Imua Family Services netted a profit of $17,000 from its second Pedal Imua event on Dec. 5, which allowed cyclists from around the world to participate virtually due to COVID-19.
The fundraiser, which launched last year, benefits Dream Imua, a program that grants “dream days” to children who are in crisis or have experienced life-altering circumstances. Cyclists in the inaugural event took on the 60-mile “gran fondo” of the famed West Maui Loop, named one of the Ten Best Rides in the World by Bicycle Magazine.