Whether you just want to look like Barbie or Ken on Instagram, or want to delve deeper into the Barbieworld phenomenon, here you will find a guide to the pink universe. We have collected tips and apps for those who found themselves in Barbie Land after the release of Greta Gerwig s sensational film.
Blonde ambition: vlogging and a virtual Dream House help Barbie realize a digital future Barbie’s brand makeover – which has seen the doll evolve from blonde bombshell to 21st-century role model – has been well documented in recent years. Now, its top marketer Lisa McKnight is hoping smarter content, and even smarter tech, will propel the toy to new heights for a locked-down generation.
Netflix, Amazon, Spotify and Barbie – just some of the brands that witnessed a Covid-19 boost in 2020.
Though the 62-year-old doll might appear out of place on a list dominated by tech giants, sales of the figure surged 29% in the most recent quarter according to parent firm Mattel, notching up the best performance Barbara Millicent Roberts has seen in at least two decades.