As new Channel 4 art show Drawers Off prepares to air, we speak with presenter Jenny Eclair to uncover more about the creative series. Lockdown has led to swathes of the population trying their hand at a range of creative hobbies for the very first time. Arts and crafts being no exception. It is precisely the premise upon which Channel 4 s new show Drawers Off is based, with contestants swapping clothes for brushes as they battle it out to win the £1,000 prize. Complete with a suitably tongue-in-cheek title, the 20-episode series is presented by comedian and Grumpy Old Women star Jenny Eclair and might just make you view the term paint stripper in an entirely different light.
Jenny Eclair: I had to wait decades to get my own TV show independent.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from independent.ie Daily Mail and Mail on Sunday newspapers.
by Stephen Chapman
Carat and Channel 4’s 4Sales team in Manchester have brokered a 12-month deal with Key Equity Release.
The sponsorship of Afternoons on 4 is the Preston-based company’s first broadcast sponsorship and it’s worked with McCann Manchester on the creative.
“Our campaign during 2020 was all about educating our audience around the fact that equity release is a really modern flexible product and the personalised advice service Key offers,” explained Chris Bibby, CMO at Key Group.
“We’re now building on that brand recognition and building trust in Key, so we are excited to see how the sponsorship resonates with our core audience. The afternoon programme strand is a perfect fit for our consumers.”