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You know you’re doing something really right in the hospitality business when a customer checks in and doesn’t leave throughout the year of the worst pandemic in modern history.
Even as the COVID-19 crisis crippled the global hospitality industry, leaving millions of hotel rooms empty and causing many hotels to temporarily halt operations, Rixos Hotels had some of its properties busy and running throughout the outbreak, despite travel restrictions and country-wide lockdowns. “We had many guests who just didn’t want to leave,” says Fettah Tamince, founder and Chairman of Rixos Hotels, part of the Accor portfolio. “Why would they? They are safe [in the hotel]. their hometown is not safer than what we offer, [so] they made us their home. We have a guest who checked in last February, and hasn’t left since.”