At 80, brand Amitabh Bachchan has only got stronger, demonstrating the star actor’s ability to constantly reinvent and stay relevant - Issue Date: Nov 13, 2022
Mumbai: The full stack agency Art-E Mediatech has won the digital technology partner mandate for Pidilite Industries Ltd, a market leader in adhesive, industrial and construction chemicals, and art material. The partnership focuses on building a strategic and streamlined digital brand experience for Pidilite. Art-E Mediatech will design, develop and manage the digital
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Bachchan urges consumers to opt for the correct roof waterproofing technique for a lasting impact.
Dr. Fixitâs new TV campaign featuring actor Amitabh Bachchan urges consumers to prefer technically correct solutions like Dr. Fixit Roofseal as a remedy for roof repairs and waterproofing, over temporary solutions like paint and patch repair.
The latest TVC aims to dispel the myth that paint solutions can be used for waterproofing as well. It aims to alter a common belief that painting the roof or patch repair can solve the problem of leakage and cracks. It emphasizes that cosmetic solutions or patch repair is not enough to fix the cracks that form and cause leakage.