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Court Dismisses Vanilla Flavoring Lawsuit Against Mars Dove Ice Cream Bars

Agriculture your username 17 hours ago Two lawsuits filed against Mars Wrigley Confectionery US LLC claiming that the company misrepresented the vanilla ice cream put in its Mars’s Dove Vanilla Ice Cream bars were dismissed in a judgment on Wednesday by the Eastern District of New York.  The plaintiffs, Mohammed Garadi and Molly Brown, each filed a putative class action complaint, and later amended complaints, against the defendant.  They claimed that the labels on the products are misleading because the ice cream is not flavored only with vanilla beans and has high levels of ethyl vanillin, which is used to imitate vanilla. The plaintiffs were seeking both monetary damages and injunctive relief for a class of all consumers who purchased the ice cream bar.

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